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Branded HRA URL Guide
This guide will help you set up a Branded URL for your Unlock Health HRAs. This process ensures your Unlock Health Risk Assessments (HRAs) are accessible from a Branded URL, enhancing trust and performance in your marketing campaigns. To accomplish this, you’ll need to do two things (don’t worry, this is where your IT department can help!)
- Confirm the branded HRA-specific subdomain – (e.g., hra.yourhospitalname.org)
- Create CNAME records for this subdomain that point to Unlock Health’s HRA servers.
This task requires only a few minutes of your IT team’s time and is a proven way to enhance the HRA consumer experience while ensuring security for your program! You may be wondering what subdomains and CNAMEs are in the first place. If that’s the case, read below.
What is a subdomain?
A subdomain is an extension of your main domain name. It allows you to create a separate web address that is still part of your primary domain (yourhospitalname.org). Examples of HRA Subdomains:
-
hra.yourhospitalname.org
Everything before the first ‘.’ is the subdomain. In the example highlighted above, ‘hra’ is the subdomain. However, you can make the HRA-specific subdomain whatever you’d like to align more with your brand. This helps in maintaining brand consistency and improving the performance of your marketing efforts.
What is a CNAME?
A CNAME, or Canonical Name Record, is a type of DNS (Domain Name System) record. It allows you to redirect one domain (or subdomain in this case) name to another. By setting up a CNAME, you ensure that your HRAs can be accessed through a branded subdomain URL of your choosing (e.g., hra.yourhospitalname.org) rather than our generic HRA domain that we assign you, {yourhospitalname}.unlockhra.com. This helps redirect traffic to your HRAs while keeping the URL consistent with your larger website’s branding.
Why do we need to make this change?
- Brand Consistency: Using your domain reinforces your brand, fostering user trust.
- Improved Marketing Performance: A custom subdomain improves SEO and ad performance on platforms like Facebook.
Implementation steps
- Approve HRA Subdomain: We recommend using a branded subdomain that matches your health system website (e.g., hra.yourhospitalname.org).
- Send CNAME Setup Instructions to Your IT Department: Once we have your approval, we will provide detailed instructions for your IT department to set up the CNAME records.
FAQs
What is a subdomain?
A subdomain is an extension of your main domain name. It allows you to create a separate web address that is still part of your primary domain (e.g., hra.yourhospitalname.org). This helps maintain brand consistency and improve the performance of your marketing efforts.
What is a CNAME?
A CNAME, or Canonical Name Record, is a type of DNS (Domain Name System) record that allows you to redirect one domain (or subdomain) to another. By setting up a CNAME, you ensure that your HRAs can be accessed through a branded subdomain URL of your choosing, rather than our generic HRA domain.
Why do we need to set up a branded subdomain for HRAs?
Setting up a branded subdomain enhances trust and performance in your HRA campaigns. It ensures a full brand experience for HRA participants and improves SEO and ad performance on platforms like Facebook.
How long does the setup process take?
The setup process is quick and straightforward. It should take approximately 15 minutes for someone with access to your domain’s DNS settings.
What information do I need to provide for the setup?
Initially, we will need your approval for the subdomain name (e.g., hra.yourhospitalname.org). Once approved, we will provide detailed instructions for your IT department to set up the CNAME record.
What if my IT department has questions during the setup process?
If your IT department has any questions or requires assistance during the setup, they can reach out to our client success team at hrasupport@unlockhealthnow.com. We are happy to schedule a call to walk through the setup together.
What are the benefits of using a branded URL for our HRAs?
Using a branded URL for your HRAs enhances trust among users, reinforces your brand, improves SEO, and increases the effectiveness of your marketing campaigns by ensuring a consistent and professional appearance.
If you need any help navigating the HRA Management Console or have features you wish to see added, don’t hesitate to contact your Client Success representative!