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Nurture Journey Overview: Turning Assessment into Action

The HRA Console doesn’t stop at risk assessment—it helps you nurture users toward action once they’ve completed (or even dropped off from) an HRA. The Nurture Journey section of the console empowers your team to follow up with the right message, to the right person, at the right time.

Whether your goals are to increase provider bookings, direct users to condition-specific content, or ensure high-risk users are contacted, this suite of tools gives you what you need to operationalize outreach and measure success.

What is a Nurture Journey?

A nurture journey is the coordinated sequence of follow-up tactics used to:

  • Drive users toward the next step in care
  • Re-engage users who didn’t complete the HRA
  • Empower internal teams to act on high-intent leads
  • Track engagement across CTAs, emails, and callbacks

These journeys are personalized by risk level, user input, and service line strategy—making them both scalable and relevant.

Tools in the Nurture Journey

You can build your nurture workflows using a combination of the following:

Follow-Up Emails

Send a series of scheduled emails post-completion, personalized by risk level and timed for maximum engagement.

💡 HRA Email Nurturing Best Practices 

 💡 Learn more about Follow-Up Emails 


Report Emails

Immediately deliver a secure link to the user’s personalized risk report—often the first re-engagement moment.

 💡Read about Report Emails


Remarketing Emails

Automatically re-engage users who started but didn’t finish an HRA—leading them back to the exact point they dropped off.

💡 Read about Remarketing Emails 


Engagement Queue CTAs

Let users request a callback and assign their contact info to a dedicated Engagement Queue for structured follow-up.

💡 Learn about Engagement Queue CTAs
💡 How to Log Follow-Up Calls


Notifications

Alert internal teams when certain users complete an HRA—without requiring structured CTA use. Great for routing high-risk leads.

💡 Using Notifications Effectively

Measure What Matters

All nurture activity is tracked in the Follow-Up Performance section of the reporting dashboard.

Here, you’ll see:

  • Email open and click-through rates
  • CTA engagement
  • Remarketing success
  • Engagement Queue outcomes

 💡Explore Reporting Tools

Best Practices

  • Pair report emails with follow-up sequences for a balanced touchpoint mix
  • Use remarketing to recover valuable leads who dropped off
  • Choose notifications when you need routing visibility, but not call logging
  • Use Engagement Queue CTAs when you have staff capacity to handle callbacks
  • Monitor performance and refine copy, cadence, and segmentation over time

If you need any help navigating the HRA Management Console or have features you wish to see added, don’t hesitate to contact your Client Success representative!