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Secondary & Tertiary CTA Options
Secondary and tertiary calls to action (CTAs) support the participant’s journey beyond the primary CTA. They provide education, engagement, and personalization without overwhelming the participant.
- Secondary CTA: A general, supportive next step such as education, engagement, or cross-promotion.
- Tertiary CTA: A hyper-personalized action triggered by participant responses in the HRA.
💡For more information check out our CTA Strategy Overview Document.
The ideas below are designed to get you started. If you’d like to explore strategy and implementation in more detail, your Client Success Director can walk you through the best options for your program.
Heart HRA
Secondary CTA ideas
- Learn about the cardiovascular care team/services
- Download a heart-healthy habits guide
- Sign up for heart health tips (newsletter)
- Take another HRA you offer based on participants age and gender demographics
- Watch a short video on managing blood pressure
Tertiary triggers
- Smoker: Learn more about smoking cessation support
- High BMI: Explore weight management programs for heart health
- Family history of heart disease: Understand the importance of regular screening
- High blood pressure reported: Learn lifestyle and medical ways to manage blood pressure
Knee & Hip HRA
Secondary CTA ideas
- Learn about non-surgical joint treatments
- Download our “Living well with joint pain” guide
- Watch strengthening exercise videos
- Take the Back & Neck HRA
- Sign up for joint health updates
Tertiary triggers
- Custom Question: Were you injured in a sporting activity? If yes, point to sports medicine program
- Overweight BMI: Understand how weight impacts joint health
Weight Loss HRA
Secondary CTA ideas
- Join a free virtual weight loss seminar
- Download a healthy eating starter guide
- Sign up for weekly wellness emails
- Read patient success stories
- Watch “The science behind weight loss” video
Tertiary triggers
- High BMI and diabetes risk factors: Explore diabetes prevention programs
- Quality of life impact: Learn about behavioral health support
- Interest in non-surgical approach: Explore medical weight loss options
Universal CTA Ideas for Any HRA
- Take another related HRA you offer (present based on age and gender from HRA)
- Sign up for a service line newsletter
- Join a community health event
- Watch a two-minute physician explainer video
- Download a patient education guide
If you’d like to learn more, check out these resources:
- CTAs Strategy Guide
- Engagement Queue CTAs: Capture & Operationalize Callbacks
- Logging Follow-Up Calls with Engagement Queue CTAs
- Follow-up strategy guides for HRAs
If you need any help navigating the HRA Management Console or have features you wish to see added, don’t hesitate to contact your Client Success representative!